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How to Sell: Recipes for Retail, by John Hoerner
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Your definitive guide to becoming the best retailer you can be.
How To Sell: Recipes for Retail is the condensed wisdom from 50 years of successful selling from former CEO of Arcadia and Tesco, John Hoerner. Divided into chapters covering all aspects of retail, John's wisdom is summarised in short incisive quotes. Chapters include: customers, stores, buyers, suppliers and stock management, marketing PR and communications, strategy, investment and people.
- Sales Rank: #887442 in Books
- Published on: 2016-01-01
- Released on: 2015-12-22
- Original language: English
- Number of items: 1
- Dimensions: 8.00" h x .90" w x 5.00" l, .62 pounds
- Binding: Paperback
- 272 pages
Review
• "An essential read for anyone in retail or anyone who wants to understand retail better." --Mike Sharp, CEO of Debenhams
About the Author
JOHN HOERNER has been a successful retailer for more than 50 years. His work has taken him from Hovland-Swanson speciality store in Lincoln, Nebraska, where he started work in 1959, to Woolf Brothers specialty store in Kansas City, Hahne's in New Jersey, H. & S. Pogue in Cincinnati and L.S. Ayres in Indiana. In 1987 he was recruited by the Burton Group to run Debenhams, a chain of 59 department stores in the UK. In 1992 John was made Chief Executive of the parent company with over 2,000 stores in the UK. In 1998 John led the de-merger of Debenhams from the Burton Group. The remaining chains of multiples were renamed Arcadia Group, which John ran until 2000. In 2001 he joined Tesco, the world's third largest retailer, to lead the development of their clothing business. John lives on a farm in Gloucestershire with his wife Lea, their three horses, and their five rescued dogs from Battersea Dogs & Cats Home.
Most helpful customer reviews
3 of 3 people found the following review helpful.
A must buy!
By Amazon Customer
This book is a great book for not only retailers but any business operation. It is fun to read, and covers every aspect of marketing. It is thoughtfully written, up to date and extremely helpful to read if you are a retailer, working for a retailer, starting up your own small business or have landed your first job. The author has a good sense of humor and great advice about working as a team player in business. It is motivating, full of great information and will inspire you.
0 of 0 people found the following review helpful.
And enlightening read for the customer, too.
By Amazon SND
I read and enjoyed this book from "the other side" ... that of the customer rather than the retailer. The book quickly captured my interest. It is nicely organized, and the concepts are clear and well-stated, and enhanced with enlightening statistics. I learned much about what are the principles, strategies, and implementations that come together to ensure consistent retailing success. And it is a nicely novel touch that the author has included some of his favorite food recipes in the final pages of the book, in keeping with the book's overall theme.
0 of 0 people found the following review helpful.
I have been in retailing in NYC for nearly twenty ...
By Amazon Customer
I have been in retailing in NYC for nearly twenty years. One of our buyers had this book, which I read at her request, and now I have asked all of our merchandise managers to read it. It's filled with lots of solid applicable information, especially on stock management, and if we are disciplined enough to refer to it often I can see it benefiting us greatly.
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